Call the buyer this week. Hold a 9% floor.
Keeps about $210K over 12 months78% LIKELY
- No order in 7 weeks, usually every 3
- Competitor quoting 6% under
FOR SALES / GTM
Know which customer to call this week, and at what price.
Intelital reads your orders, margins and competitor prices for every customer. Each week your reps get a list of who to call and what price to offer.
THE MOMENT
Catch the customer before the next bid.
Most reps find out a customer left when the orders stop. By then the buyer has gone quiet and a competitor has quoted under you. Intelital flags it at the first missed order, while there's still a call to make.
- No order in 7 weeks, usually every 3ERP · ORDERS
- Buyer hasn't answered 2 emailsINBOX · 9D
- Competitor quoting 6% underREP NOTES · 1W AGO
- Same pattern as 6 customers you lost18-MONTH LOOKBACK
WHY NOW
A missed order plus a quiet buyer is how the last six lost customers started. Matching the competitor puts you under your floor. A volume deal at 9% keeps the customer, worth about $210K over the next 12 months.
WHAT IT DECIDES
Four calls, one list for your reps.
- WIN
Which new customers to go after, and who the buyer is.
- RECOVER
Who's buying less, and the price that keeps them.
- GROW
Who can buy more, and what to put in front of them.
- REACTIVATE
Who stopped buying, and the window to win them back.
Never under 9% margin!!
RULE
Margin above 9%
Reps see why each customer is on the list, the lowest price they can offer and how much is at stake. They mark how the call went, and next week's list takes it into account.